The male audience is an often overlooked demographic in the cosmetic surgery industry. The focus typically falls on the female clientele, with media appearances by models and actresses stimulating the conversation. However, each year, more and more men have turned to cosmetic surgery as a means of enhancing their bodies. So this begs the question: what’s leading this movement?
For a long time, men have felt a negative social stigma when it comes to seeking plastic surgery. Fears of being judged for seeking cosmetic enhancements have fueled this stigma. Despite that, the last ten years have trended in the opposite direction. Men are feeling more comfortable seeking plastic surgery now, and this is primarily due to a more significant societal acceptance of it in the public sphere. The last decade’s sharp increase in social media usage has helped push the conversation around cosmetic enhancements into public interest. With more people talking about plastic surgery, more people are seeking plastic surgery.
The reasons why men are seeking plastic surgery vary. Whether it be actors and models looking to land more jobs or dads longing for the body of their yesteryears, cosmetic surgery has been a solution these individuals can turn to. People of all ages seek these procedures to achieve their desired bodies. 35-50-year-old patients comprise the most significant percentage of individuals who have had procedures. The many types of procedures offered cater to all.
Procedures range from under-the-knife surgery to minimally invasive injections to the skin. Liposuction is the most common procedure aimed at helping people get rid of unwanted fat. It is often considered part of the ‘Daddy-Do-Over’ set of procedures aimed at older men looking to refine their bodies. Rhinoplasty, also known as a ‘nose job,’ is a cosmetic staple people of all ages undergo to get their desired nose.
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Douglas S. Steinbrech, M.D., F.A.C.S. is a plastic and reconstructive surgeon that specializes in male aesthetics. Dr. Steinbrech is certified by the American Society of Plastic and Reconstructive Surgeons and a diplomate of the American Board of Plastic Surgery. 
