All posts in Blog: News and Resources on Male Plastic Surgery

24 Jul 2023

Male Grooming Is on the Rise in 2023

The male grooming industry is experiencing a remarkable surge in growth, as evidenced by data collected by market insight company Statista. Projections indicate that the global male grooming market is set to reach an estimated worth of $115 billion by the year 2028, a substantial increase from its valuation of nearly $80 billion in 2022 and approximately $74.8 billion in 2021. This growth can be attributed to various factors that have shaped contemporary perceptions of masculinity and the acceptance of self-care among men.

A significant contributor to the expansion of the male grooming sector is the shifting cultural perception of masculinity. Societal norms have evolved, embracing a more inclusive and open-minded approach to traditional gender roles. Social media platforms, particularly TikTok, have played a pivotal role in fostering this change by promoting a diverse array of male beauty influencers and advocating for self-expression and self-care as integral components of modern masculinity.

On TikTok, male-focused “get ready with me” videos and tutorials on achieving the latest haircuts have proliferated, significantly impacting the male skincare segment. Various hashtags have witnessed a remarkable year-on-year increase of 389% in video views, accumulating 462 million and 28 million views, respectively. The hashtag #mensgrooming has garnered an astounding 1.9 billion views on the platform. Similarly, Instagram has also witnessed a surge in the usage of the #mensgrooming hashtag, appearing in approximately 3.2 million posts.

The influence of social media on beauty standards has been particularly noticeable in the dermatology and cosmetic treatment sectors. As a result, there has been a noteworthy increase in men seeking cosmetic procedures to enhance certain facial features. Botox and fillers, especially in the jawline area, have seen a surge in popularity, leading to a substantial rise in bookings for these treatments.

Male Model Makeover Before and After


According to the American Society of Plastic Surgeons, the past two decades have witnessed an astonishing 99% increase in the number of men opting for injectables. These treatments, categorized as non-surgical and minimally invasive, offer subtle and natural enhancements to one’s appearance.

Moreover, male cosmetics and makeup products have been steadily gaining traction among heterosexual men aged 18–65 in the United States. Ipsos, a reputable research firm, reported that approximately 15% of this demographic currently utilize male cosmetics and makeup, with an additional 17% expressing their openness to considering such products in the future.

In conclusion, the male grooming industry’s exceptional growth can be attributed to evolving societal perceptions of masculinity, the widespread influence of social media platforms like TikTok and Instagram, and the increasing acceptance of cosmetic treatments and male cosmetics. As these trends continue to evolve, it is anticipated that the male grooming market will further expand, offering exciting opportunities for innovation and development within the industry.

22 May 2023

Male Buttocks Lift Up 644% Since 2000

While discussions on cosmetic procedures often center around women, there has been a significant surge in male buttocks lifts using fat transfer since the year 2000. American Society of Plastic Surgeons reports an increase of 644% in men’s butt lifts from 2000 to 2020, accounting for 12% of total male cosmetic procedures in 2020. Driven by increased awareness and groundbreaking fat transfer procedures like BodyBanking®, the upward trend reflects a societal shift towards body positivity and self-improvement among men.

Shattering Stereotypes

Historically, the notion of male beauty focused primarily on muscular physiques and chiseled abs. However, over the past two decades, societal perceptions of attractiveness have expanded, encompassing more diverse body types and embracing the aesthetic appeal of sculpted glutes. This shift has empowered men to challenge societal norms and pursue cosmetic procedures that enhance their overall physique. The 2020 report shows 2.3 million men received cosmetic surgical procedures.

Cultural Influences

The media and popular culture have played a crucial role in shaping contemporary beauty ideals for men. Celebrities and influencers, often in the spotlight for their athletic physiques and fashion-forward style, have set new standards. Icons like David Beckham and Cristiano Ronaldo have flaunted their physiques, inspiring men worldwide to stride for a better body.

Advancements in Cosmetic Procedures

Advances in medical technology have greatly contributed to the surge in male buttocks lifts and fat transfer. These procedures involve removing excess fat from one area of the body, typically the abdomen or flanks, and transferring it to the buttocks for a fuller, more contoured appearance. Refinements in surgical techniques, such as liposculpture and autologous fat transfer like BodyBanking®, have made the process safer, less invasive, and more effective, encouraging men to consider these options.

Bodybanking, a revolutionary fat transfer procedure, was pioneered by Dr. Douglas Steinbrech, founder of Alpha Male Plastic Surgery. This innovative technique involves harvesting excess fat from one area of the body and strategically injecting it into targeted areas, such as the buttocks or face. By utilizing the patient’s own fat, Bodybanking provides natural-looking and long-lasting results, transforming the contours and enhancing the overall aesthetic appearance. Dr. Douglas Steinbrech’s groundbreaking approach has gained recognition as a safe and effective solution for individuals seeking subtle yet impactful improvements.

Increased Awareness and Acceptance

As conversations around body image and self-acceptance gain momentum, men are increasingly embracing the idea that aesthetic improvements are not exclusive to women. Societal perceptions are shifting, and men are now encouraged to explore various avenues for self-improvement without fear of judgment. This growing awareness and acceptance have fostered an environment where men can confidently pursue procedures to enhance their glutes.

Positive Body Image and Confidence

Male glute lifts have proven to be transformative for many individuals, not just physically but also mentally. These procedures can boost self-esteem, instill a sense of confidence, and help men feel more comfortable in their own skin. By addressing body insecurities and enhancing their overall appearance, men can experience a renewed sense of pride and a positive body image.

The Surge in Procedures

The remarkable surge in male buttocks lifts and fat transfer since the year 2000 reflects a profound societal shift in beauty standards and body image perception. Men are increasingly breaking free from traditional stereotypes, embracing the pursuit of aesthetic enhancements to achieve their desired physique. With advancements in medical technology and a growing acceptance of self-improvement, these procedures have become powerful tools for men to enhance their confidence, redefine beauty ideals, and embark on a journey of self-discovery. As the trend continues to rise, it is essential to recognize and celebrate the diverse ways in which individuals choose to express their unique beauty.

15 Mar 2023

How Much Does Liposuction for Men Cost in LA?

How much does liposuction for men cost in LA? Well, it can vary. Patients should consider the specific area being treated, the surgeon’s experience and expertise, the type of liposuction being performed, and the cost of pre-and post-operative care. While the cost may seem high, patients should remember that this is a surgical procedure that requires the expertise of a trained medical professional, and should carefully research their options before making a decision. Liposuction is a surgical procedure that removes excess fat from various parts of the body. This procedure is typically done on areas such as the abdomen, love handles, thighs, and buttocks. While the cost of male liposuction in Los Angeles can vary, it’s important to consider the various factors that may impact the cost.

What Factors Into the Cost of Male Liposuction?

One of the primary factors impacting the cost of male liposuction in Los Angeles is the specific area being treated. The cost of liposuction for larger areas, such as the abdomen or thighs will typically be more expensive than for smaller areas, like the chin or neck. This is because larger areas require more time and expertise from the surgeon, as well as more extensive anesthesia and other medical resources.

Another factor to consider when estimating the cost of male liposuction in Los Angeles is the surgeon’s experience and expertise. More experienced surgeons will typically charge more for their services, but may also be able to deliver better results. Additionally, surgeons who specialize in male liposuction may charge more than those who primarily perform liposuction on female patients, due to the specific nuances of male body contouring.

The cost of male liposuction in Los Angeles will also depend on the specific liposuction type. Traditional liposuction, which involves making incisions and manually removing fat with a cannula, may be more expensive than newer techniques such as laser liposuction or ultrasound-assisted liposuction. While these newer techniques may be more expensive upfront, they may also have fewer risks and a shorter recovery time, which can ultimately save money in the long run.

Insurance typically does not cover the cost of male liposuction in Los Angeles, as it is considered an elective cosmetic procedure. Patients should plan to pay for the procedure out of pocket or consider financing options such as medical loans or credit cards specifically designed for cosmetic surgery procedures.

How Much Does Male Liposuction Cost in LA?

Male liposuction on its own can range from around $6,000 to $10,000 or more, depending on the patient. Before the procedure, patients may need to undergo various medical tests and consultations with their surgeon. After the procedure, patients will need to take time off work and may need to purchase compression garments or other supplies to aid in their recovery.

While the cost of male liposuction in Los Angeles may seem high, it’s important to remember that this is a surgical procedure that requires the expertise of a trained medical professional. Patients should carefully consider their options and research potential surgeons before deciding. Additionally, patients should be prepared to pay for the procedure out of pocket. Consider all of the associated costs when budgeting for the procedure.

Always ensure your surgeon is board-certified and review their before and after galleries on male liposuction before booking.

16 Sep 2022

Dr. Steinbrech Discusses the New Botox Alternative ‘Daxxify’ on Fox Business

Alpha Male Plastic Surgery founder, Dr. Douglas S. Steinbrech, appeared on Fox Business in September 2022 to discuss the new Botox alternative “Daxxify” a new wrinkle reliever that is said to last nine months as per clinical studies. Daxxify has recently been approved by the FDA as of September 16, 2022.

12 Oct 2021

Dr. Steinbrech Reveals Dramatic Transformation After Performing BodyBanking® and Gynecomastia Procedures

Some men dream about becoming bodybuilders. In the case of this 54-year-old patient from Miami, his career as a former competitor left him needing an extra bit of help when it came to sculpting his physique. So, he sought out the expertise of board-certified plastic surgeon Dr. Steinbrech of Male Plastic Surgery in New York, Los Angeles and Chicago.

During his consultation, Dr. Steinbrech immediately identified that the male patient presented excess visceral fat, in addition to gynecomastia. Enlarged breasts, also known as gynecomastia, are a common problem amongst bodybuilders who have developed an abundance of fat and glandular tissue in one or both breasts. Male breast reduction surgery can help by reconstructing a flatter, firmer look to the male chest.

In addition to treating the patient’s gynecomastia, Dr. Steinbrech also performed his patented BodyBanking® procedure. Using a patient’s own body fat, Dr. Steinbrech is able to transfer and remove fat from unwanted areas and inject it into the desired parts of the body. In this example, BodyBanking® was used to sculpt the patient’s abdomen into a chiseled six-pack. In addition, bad fat from the flanks was also used to add volume to the upper chest and shoulders. 

Check out the complete transformation below:

5 Mar 2021

Poland Syndrome: Everything You Need To Know

What Is Poland Syndrome?

Poland Syndrome is a type of disorder that causes people to be born with missing or underdeveloped muscles on one side of the body. This disorder usually impacts areas such as the chest, shoulder, arm, hand. People with this disorder tend to have a part of their pectoralis major, an important chest muscle, missing. In most cases, this missing muscle goes from the upper arm to the breastbone which is why the arm and shoulders are affected as well. This missing muscle can further lead to shorter ribs, breast abnormalities, and underdeveloped chest wall muscles.

Male Pec Fat Transfer with BodyBanking

Another part of the body that Poland syndrome can impact would be the hands. The hand on the affected side of the body can appear to be webbed, have shorter fingers, and even have fingers that are fused together. Depending on the severity of the condition, some people can have difficulty using their affected hand. The main visual impact of this disorder would be one side of the body appearing shorter than the other creating a noticeable asymmetry. While these visual differences become more noticeable when an individual with this disorder hits puberty, some have such symptoms being present since birth.

Who Discovered Poland Syndrome?

Dr. Alfred Poland, a medical student, was dissecting a cadaver when he noticed that the body had some unexplainable deformities. After sketching and writing a report on his findings, Dr. Poland came to conclude that this unusual abnormality in the body was caused by the underdevelopment of the chest wall and the pectoralis major muscle. Since Poland discovered this disorder in 1841, it was named after him and is now known as Poland Syndrome.

Causes Of Poland Syndrome

 While the direct causes of this syndrome are unknown, most researchers have linked it with disruption of blood flow that occurs during the development phase of a fetus before birth. Researchers also believe that this disruption tends to occur during the sixth week of the development of an embryo. Since the blood vessels that enable the chest wall and chest muscles to form are impacted by this disruption, the visual and physical symptoms appear. Additionally, some rare cases of Poland Syndrome have also been linked to genetic changes being passed down from families, however, no related gene of this sort has ever been identified.

Signs And Symptoms Of Poland Syndrome

Some common symptoms of this disorder include:

  • The absence of some of the chest muscles

  • The end of the main chest muscle that attaches to the breast bone being missing

  • The breast and nipple being underdeveloped or missing

  • Very short or webbed fingers

  • Armpit hair being missing

  • The skin in the affected areas to be underdeveloped and having a thin subcutaneous fat layer

  • The upper rib cage being underdeveloped or missing

  • Rare issues with the kidney and spine

How Do You Treat Poland Syndrome?

Since in most cases, the effects of this syndrome tend to be visual rather than physical, reconstruction surgeries tend to be a common treatment for this syndrome. Still, getting surgical treatments will not only improve an individual’s visual appearance, but they will also improve body functionality.  Plastic surgery that involves rebuilding the chest wall and placing the ribs in their right places also tends to be a standard form of treatment. Most often, men can treat Poland Syndrome with a silicone pectoral implant to increase volume in the chest.

Male Pectoral Implants Before and After

For females, breast reconstruction surgeries can also be performed since it is one of the main affected areas. There are various different surgical options that are available and can be used to treat Poland syndrome, however, these surgical options differ from person to person depending on the severity of their condition and the areas of their body that are impacted.

BodyBanking and Fat Transfer

One specific type of surgical treatment that can be used for Poland Syndrome would be BodyBanking. BodyBanking is a form of plastic surgery that has been developed by Dr. Douglas Steinbrech. It basically involves transferring fat from one part of the body to another part of the body that needs more of it. In this case, the targeted area would most likely be the chest region as the muscles there are most impacted by the syndrome.

Male Poland Syndrome Before and After

Transferring more fat in the chest areas that are missing or underdeveloped due to this disorder allows for the body to appear more proportionate and symmetrical. Since body fat is a natural filler without any serious side effects, BodyBanking can be one of the most convenient forms of surgery one can get in order to treat Poland syndrome.

Male Plastic Surgery treats patients at all three locations in New York City, Los Angeles, and Chicago.

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19 Feb 2021

Progression of Plastic Surgery Through History

The progression of plastic surgery through history has seen cosmetic procedures become increasingly popular.  In 2021 they have become commonplace.

16 Feb 2021

Alpha Male Plastic Surgery Group Opens New Chicago Location

Dr. Douglas S. Steinbrech and the Alpha Male Plastic Surgery Group opens new Chicago Location practice,  which will start accepting patients from March 1st. This new Chicago practice will be located at 737 N Michigan Ave, Suite 2140. Dr. Steinbrech found it necessary to expand after acquiring much success from his practice locations in New York and Los Angeles, In fact, there were even some cases of patients who utilized a fly-in program and came into the existing locations from other cities.

Dr. Steinbrech first launched his New York City practice in 2013 for men seeking plastic surgery services. The demands for his services became even stronger as a result of the great efforts from Dr. Steinbrech and his team. According to the American Society of Plastic Surgeons, the demand for minimally-invasive cosmetic procedures in general increased by nearly 200% since the 2000s. All of these factors led Dr. Steinbrech to open a second practice in Beverly Hills.

Now with the demand for plastic surgery services (especially for men) increasing across the country, this Chicago location will make such services more accessible to more men.

Alpha Male Plastic Surgery Group Opens New Chicago Location

The Different Services Provided

This new Chicago location will provide all the various plastic surgery services found in the NYC and LA locations.  Both cosmetic and surgical proceedures shall be offered. These services will includ liposuction, Botox, fillers, fat transfer, and other surgical implants. Other services  include gynecomastia, facelifts, chin/jaw augmentation, neck lift, and CoolSculpting. All of these services have becomeincreasingly popular amongst men. For reference, the demand for male Botox injection services has risen over 400% from 2019 to 2020.

The services provided by Dr. Steinbrech are even more unique and one of a kind as they are specifically geared towards me. The main goal of all of these procedures is to help men improve their appearance, become more confident, and easily address any insecurities they might have about their looks. Whether their issues involve some extra fat on their face and neck area, the desire to look younger, or some unwanted pounds in their bodies, MPS has it all covered.

More About Dr. Steinbrech

Dr. Douglas S. Steinbrech, a plastic surgeon certified by the American Board of Plastic Surgeons under the American Board of Medical Specialities, is based in New York and Los Angeles. He has spent eight years training at New York University in General and Plastic Surgery. He is best known for BodyBanking®, a procedure designed specifically for men that allows the transfer of fat from an undesirable part of the body to the other.

In 2020, Dr. Steinbrech spearheaded the release of the industry’s quintessential textbook on male aesthetic plastic surgery alongside some of the field’s top surgeons. He is very excited about the new location launch in Chicago and helping even more men in that area. To continue pursuing his passion for male plastic surgery, Dr. Steinbrech is further looking forward to expanding into the Miami area soon and launching a new line of post-operative garments to aid patients through the healing process of surgeries.

Photo by Justin Eisner
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11 Feb 2021

What Are the Side Effects of Botox Injections?

Easily the most common cosmetic procedure carried out in the United States, Botox is used to smooth the lines which, over time, develop in the face. A minimally invasive procedure, Botox is quick, safe, and effective when administered by a medical professional, and can leave your face looking younger by eliminating the fine lines and wrinkles which develop over time, while also preventing new ones from appearing.

In addition to its cosmetic use, Botox may also be used to treat a variety of medical conditions, from migraines to facial spasming. Although the procedure is not considered risky and the overall risk is minimal, like all medical and cosmetic procedures, Botox does not come without possible side effects. It is important to become familiar with and consider them before electing to receive treatment

It is important to note that the risk of side effects is increased when BOTOX injections are delivered by those inexperienced in the practice. When using experts such as Dr. Steinbrech, the following risks are substantially diminished and the procedure is considered extremely safe. Most reactions and side effects occur around the injection site. Most often, the procedure can cause mild pain, swelling, bruising and headaches. These symptoms tend to range from mild to moderate in severity, but they are also temporary, and generally fade and disappear within a few days.

Other, less common side effects of Botox include dry mouth, nausea, blurred vision and muscle weakness. Allergic reactions to Botox are rare, but it is important to know their signs and symptoms in the event that they occur; possible signs of an allergic reaction include swelling of the tongue, throat or mouth, severe dizziness, trouble breathing, or the development of a rash. It is important to always talk to your doctor before undergoing any medical treatment.

Fortunately, many people that receive treatment do not experience serious side effects, and among those who experience any at all, they tend to resolve within days to weeks. When Botox is performed by highly trained professionals, it results in a healthy, natural, and younger look for male patients, and the risk of bruising is greatly reduced.

As a member of the International Society of Plastic Surgery, Dr. Steinbrech is a well-trained, highly experienced specialist in performing BOTOX injections. Not only does his expertise reduce the possibility and severity of bruising, headaches and other side effects, but it also ensures that the procedure will be successful in providing patients with a smoother, more youthful-looking face. Inexperienced practitioners, in addition to increasing the risk of negative side effects for patients, can leave your face looking unnatural, frozen, or overfilled. Fortunately, Dr. Steinbrech’s years of experience and record of patient satisfaction ensures that patients are left with a natural, fresh look with negligible negative side effects.
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16 Dec 2020

Is Gynecomastia Surgery Safe?

Gynecomastia, or male breast enlargement, can happen to men of all ages. It affects 40 to 60 percent of the male population, which makes it quite common. The causes can be linked to hormone imbalance, genetics, disease or the side effects of certain medications. Gynecomastia can occur on one side of the chest, or sometimes both, and the breasts grow larger or more uneven. Oftentimes, men who suffer from gynecomastia experience feelings such as embarrassment, emotional distress or avoidance of intimacy.

There is treatment available, however, for men who are looking for a flatter and firmer appearance in their chest. Specially trained plastic surgeons such as Dr. Douglas Steinbrech have the experience and extensive knowledge when it comes to performing male breast reduction surgery. But, how safe is gynecomastia surgery really?

Is Gynecomastia Surgery Safe

How do I know if I have gynecomastia?

Oftentimes, gynecomastia can be confused with the presence of fatty tissue in overweight men. The telltale signs of gynecomastia include pain, tenderness or swelling in the breasts that may increase over time. If a patient is going off of touch, gynecomastia can feel like a small, firm lump under the nipple area of either one or both breasts. By appearance, the swollen tissue will resemble female breasts or “man boobs.” To rule out other conditions such as breast cancer, the patient should be evaluated through a mammogram, MRI or further testing suggested by a doctor.

What to expect with gynecomastia surgery:

If a male patient has complaints regarding lumps in his breast or excess fat in the chest area, liposuction is the best option for achieving male breast reduction. Through liposuction, the surgeon is able to remove excess glandular tissue through a minor incision leaving minimal scarring behind. The whole procedure takes two hours and can be performed while a patient is under general anesthesia. However, liposuction for gynecomastia can also be performed under local anesthesia.

What to know before:

Pre-surgery, it is advised that patients stop all medications that could increase the risk of bleeding. It’s also recommended that a patient stops smoking and increases their nutrition for faster healing. A good candidate for gynecomastia should:

  • Have a condition that cannot be corrected through alternative medical treatments
  • Be of relatively normal weight
  • Have no life-threatening illness or underlying medical conditions
  • Be a non-smoker and non-drug user
  • Have a positive outlook and realistic expectations for improving his appearance
  • Be of a certain age where their breasts are fully developed
  • Are uncomfortable with their breasts being too large

What is the recovery process like?

Post-surgery, expect that drains will be placed to reduce the chance of fluid collection but will later be removed during a post-operative visit. Patients will also be asked to wear a special compression garment to help support the new chest contours. The overall downtime for gynecomastia surgery is minimal, roughly one week, and the results of the surgery are permanent considering there’s no future weight gain. (Click for a look at our process.)

Is gynecomastia surgery safe?

Male breast reduction surgery to treat gynecomastia is considered to be an incredibly safe procedure. Most male patients experience good outcomes in addition to a smooth recovery and surgery. Much of this depends on your surgeon and how experienced they are with performing a male breast reduction.

There are possible risks and complications associated with gynecomastia surgery in men. These complications include bruising, bleeding, fluid collections, contour irregularities, loss of nipple skin, visible scarring, numbness of the nipples, inverted nipples, loose breast skin and asymmetries. These variables can largely be controlled through surgical technique during the procedure, as well as during pre and postoperative care.
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