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14 Nov 2023

10 Most Requested Male Faces Going into 2024

Dr. Doulgas Steinbrech, CEO and renowned plastic surgeon of Alpha Male Plastic Surgery, has revealed his list of the 10 most requested male faces going into 2024.

These men represent a wide range of ethnicities, ages, and facial features, but they all share a few key qualities that make them desirable to many people.

10. Jacob Elordi


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Jacob Elordi is a young actor who has quickly become a heartthrob. His youthful good looks, piercing blue eyes, and charming smile have made him a favorite among young men and women.

9. Idris Elba


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Idris Elba is a British actor who is known for his rugged good looks and commanding presence. His strong jawline, piercing brown eyes, and chiseled nose make him one of the most desirable men in Hollywood.

8. Justin Bieber


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Justin Bieber is a Canadian singer who has grown up in the public eye. His boyish good looks, piercing blue eyes, and charming smile have made him a favorite among young women.

7. Matt Bomer


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Matt Bomer is an American actor who is known for his handsome features and boyish charm. His soft brown hair, piercing blue eyes, and full lips make him a favorite among women of all ages.

6. Jung Kook


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Jungkook’s handsome face is a symphony of harmonious features, a blend of delicate grace and refined strength. His large, expressive eyes sparkle with an irresistible charm, while his high cheekbones and sculpted jawline exude a captivating allure. His complexion, a canvas of smooth, radiant skin, reflects his dedication to self-care and a healthy lifestyle. Jungkook’s beauty transcends mere physical attributes; it’s the embodiment of confidence, charisma, and an infectious zest for life. He is a true epitome of modern masculinity, captivating hearts with his effortless charm and undeniable handsomeness.

5. Cristiano Ronaldo


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Cristiano Ronaldo is a Portuguese professional soccer player who is widely considered to be one of the greatest players of all time. His chiseled features, piercing brown eyes, and muscular physique make him one of the most recognizable men in the world.

4. David Beckham


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David Beckham is a former professional soccer player who is now a successful businessman and fashion icon. His chiseled jawline, piercing blue eyes, and chiseled nose make him one of the most recognizable men in the world.

3. Ryan Gosling

Ryan Gosling is known for his boyish charm and handsome features. His soft brown hair, piercing blue eyes, and full lips make him a favorite among women of all ages.

2. Chris Hemsworth


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Chris Hemsworth is another popular choice for male plastic surgery patients. His chiseled features, piercing blue eyes, and muscular physique make him the epitome of a superhero.

1. Brad Pitt


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Brad Pitt is a classic example of rugged good looks. His strong jawline, chiseled nose, and piercing blue eyes have made him one of the most sought-after actors in Hollywood for decades.


Why are these men’s faces so desirable?

There are a few key reasons. First, their features are symmetrical. This means that the two sides of their faces are very similar in appearance. This is considered to be attractive because it is a sign of good health and strong genes.

Second, their skin is clear. This is important because clear skin is associated with youth and health. It is also a sign that the person takes care of themselves.

Third, their hair is thick and full. This is another sign of good health and strong genes. It is also considered to be attractive because it makes the person look more youthful.

Finally, all of these men have well-defined facial features. This means that their jawlines, cheekbones, and noses are all well-defined. This is considered to be attractive because it gives the face a masculine and chiseled look.

Of course, beauty is subjective, and what one person finds attractive another person may not. But there is no denying that these 10 men are all very handsome, and it is clear why they are so popular among plastic surgery patients.

31 Oct 2023

What Is Scrotox?

Scrotox is a non-invasive cosmetic procedure that involves injecting botulinum toxin type A (Botox) into the scrotum. Botox is a neurotoxin that blocks nerve signals to the muscles, causing them to relax. When injected into the scrotum, Botox can reduce wrinkles, smooth the skin, and make the scrotum appear larger.

Why do people get Scrotox?

People get Scrotox for a variety of reasons. Some people want to reduce the appearance of wrinkles and veins on their scrotum. Others want to make their scrotum appear larger or more defined. Scrotox can also be used to treat excessive sweating in the genital area.

How does Scrotox work?

Botox works by blocking nerve signals to the muscles. This causes the muscles to relax and the skin to smooth out. When injected into the scrotum, Botox can reduce wrinkles, smooth the skin, and make the scrotum appear larger.

What are the benefits of Scrotox?

The benefits of Scrotox include:

  • Reduced appearance of wrinkles and veins
  • Smoother skin
  • Larger and more defined scrotum
  • Reduced sweating in the genital area
  • Increased confidence and self-esteem

What are the risks of Scrotox?

The risks of Scrotox are generally mild and temporary. They may include:

  • Bruising
  • Swelling
  • Redness
  • Pain
  • Numbness
  • Infection
  • Scrotal asymmetry

Who is a good candidate for Scrotox?

Scrotox is a good candidate for men who are in good overall health and who are looking to improve the appearance of their scrotum. Scrotox is not right for everyone, and it is important to talk to a doctor to see if it is the right choice for you.

How much does Scrotox cost?

The cost of Scrotox varies depending on the location of the doctor, the number of injections required, and the experience of the doctor. In general, Scrotox costs between $500 and $1,500 per treatment.

How long does Scrotox last?

The results of Scrotox typically last for 3 to 4 months. After that, the muscles will start to contract again and the wrinkles will begin to reappear. Scrotox can be repeated as needed to maintain the desired results.

Is Scrotox safe?

Scrotox is generally safe when performed by a qualified doctor. However, there are some potential risks, such as bruising, swelling, redness, pain, numbness, infection, and scrotal asymmetry. It is important to talk to a doctor about the risks and benefits of Scrotox before deciding if it is right for you.

What are the alternatives to Scrotox?

There are a few alternatives to Scrotox, including:

  • Scrotal fillers
  • Scrotal surgery
  • Laser skin resurfacing
  • Chemical peels

It is important to talk to a doctor about the best option for you based on your individual needs and goals. Scrotox is a non-invasive cosmetic procedure that can be used to improve the appearance of the scrotum. It is important to talk to a doctor to see if Scrotox is right for you and to discuss the risks and benefits of the procedure.


24 Jul 2023

Male Grooming Is on the Rise in 2023

The male grooming industry is experiencing a remarkable surge in growth, as evidenced by data collected by market insight company Statista. Projections indicate that the global male grooming market is set to reach an estimated worth of $115 billion by the year 2028, a substantial increase from its valuation of nearly $80 billion in 2022 and approximately $74.8 billion in 2021. This growth can be attributed to various factors that have shaped contemporary perceptions of masculinity and the acceptance of self-care among men.

A significant contributor to the expansion of the male grooming sector is the shifting cultural perception of masculinity. Societal norms have evolved, embracing a more inclusive and open-minded approach to traditional gender roles. Social media platforms, particularly TikTok, have played a pivotal role in fostering this change by promoting a diverse array of male beauty influencers and advocating for self-expression and self-care as integral components of modern masculinity.

On TikTok, male-focused “get ready with me” videos and tutorials on achieving the latest haircuts have proliferated, significantly impacting the male skincare segment. Various hashtags have witnessed a remarkable year-on-year increase of 389% in video views, accumulating 462 million and 28 million views, respectively. The hashtag #mensgrooming has garnered an astounding 1.9 billion views on the platform. Similarly, Instagram has also witnessed a surge in the usage of the #mensgrooming hashtag, appearing in approximately 3.2 million posts.

The influence of social media on beauty standards has been particularly noticeable in the dermatology and cosmetic treatment sectors. As a result, there has been a noteworthy increase in men seeking cosmetic procedures to enhance certain facial features. Botox and fillers, especially in the jawline area, have seen a surge in popularity, leading to a substantial rise in bookings for these treatments.

Male Model Makeover Before and After


According to the American Society of Plastic Surgeons, the past two decades have witnessed an astonishing 99% increase in the number of men opting for injectables. These treatments, categorized as non-surgical and minimally invasive, offer subtle and natural enhancements to one’s appearance.

Moreover, male cosmetics and makeup products have been steadily gaining traction among heterosexual men aged 18–65 in the United States. Ipsos, a reputable research firm, reported that approximately 15% of this demographic currently utilize male cosmetics and makeup, with an additional 17% expressing their openness to considering such products in the future.

In conclusion, the male grooming industry’s exceptional growth can be attributed to evolving societal perceptions of masculinity, the widespread influence of social media platforms like TikTok and Instagram, and the increasing acceptance of cosmetic treatments and male cosmetics. As these trends continue to evolve, it is anticipated that the male grooming market will further expand, offering exciting opportunities for innovation and development within the industry.

22 May 2023

Male Buttocks Lift Up 644% Since 2000

While discussions on cosmetic procedures often center around women, there has been a significant surge in male buttocks lifts using fat transfer since the year 2000. American Society of Plastic Surgeons reports an increase of 644% in men’s butt lifts from 2000 to 2020, accounting for 12% of total male cosmetic procedures in 2020. Driven by increased awareness and groundbreaking fat transfer procedures like BodyBanking®, the upward trend reflects a societal shift towards body positivity and self-improvement among men.

Shattering Stereotypes

Historically, the notion of male beauty focused primarily on muscular physiques and chiseled abs. However, over the past two decades, societal perceptions of attractiveness have expanded, encompassing more diverse body types and embracing the aesthetic appeal of sculpted glutes. This shift has empowered men to challenge societal norms and pursue cosmetic procedures that enhance their overall physique. The 2020 report shows 2.3 million men received cosmetic surgical procedures.

Cultural Influences

The media and popular culture have played a crucial role in shaping contemporary beauty ideals for men. Celebrities and influencers, often in the spotlight for their athletic physiques and fashion-forward style, have set new standards. Icons like David Beckham and Cristiano Ronaldo have flaunted their physiques, inspiring men worldwide to stride for a better body.

Advancements in Cosmetic Procedures

Advances in medical technology have greatly contributed to the surge in male buttocks lifts and fat transfer. These procedures involve removing excess fat from one area of the body, typically the abdomen or flanks, and transferring it to the buttocks for a fuller, more contoured appearance. Refinements in surgical techniques, such as liposculpture and autologous fat transfer like BodyBanking®, have made the process safer, less invasive, and more effective, encouraging men to consider these options.

Bodybanking, a revolutionary fat transfer procedure, was pioneered by Dr. Douglas Steinbrech, founder of Alpha Male Plastic Surgery. This innovative technique involves harvesting excess fat from one area of the body and strategically injecting it into targeted areas, such as the buttocks or face. By utilizing the patient’s own fat, Bodybanking provides natural-looking and long-lasting results, transforming the contours and enhancing the overall aesthetic appearance. Dr. Douglas Steinbrech’s groundbreaking approach has gained recognition as a safe and effective solution for individuals seeking subtle yet impactful improvements.

Increased Awareness and Acceptance

As conversations around body image and self-acceptance gain momentum, men are increasingly embracing the idea that aesthetic improvements are not exclusive to women. Societal perceptions are shifting, and men are now encouraged to explore various avenues for self-improvement without fear of judgment. This growing awareness and acceptance have fostered an environment where men can confidently pursue procedures to enhance their glutes.

Positive Body Image and Confidence

Male glute lifts have proven to be transformative for many individuals, not just physically but also mentally. These procedures can boost self-esteem, instill a sense of confidence, and help men feel more comfortable in their own skin. By addressing body insecurities and enhancing their overall appearance, men can experience a renewed sense of pride and a positive body image.

The Surge in Procedures

The remarkable surge in male buttocks lifts and fat transfer since the year 2000 reflects a profound societal shift in beauty standards and body image perception. Men are increasingly breaking free from traditional stereotypes, embracing the pursuit of aesthetic enhancements to achieve their desired physique. With advancements in medical technology and a growing acceptance of self-improvement, these procedures have become powerful tools for men to enhance their confidence, redefine beauty ideals, and embark on a journey of self-discovery. As the trend continues to rise, it is essential to recognize and celebrate the diverse ways in which individuals choose to express their unique beauty.

15 Mar 2023

How Much Does Liposuction for Men Cost in LA?

How much does liposuction for men cost in LA? Well, it can vary. Patients should consider the specific area being treated, the surgeon’s experience and expertise, the type of liposuction being performed, and the cost of pre-and post-operative care. While the cost may seem high, patients should remember that this is a surgical procedure that requires the expertise of a trained medical professional, and should carefully research their options before making a decision. Liposuction is a surgical procedure that removes excess fat from various parts of the body. This procedure is typically done on areas such as the abdomen, love handles, thighs, and buttocks. While the cost of male liposuction in Los Angeles can vary, it’s important to consider the various factors that may impact the cost.

What Factors Into the Cost of Male Liposuction?

One of the primary factors impacting the cost of male liposuction in Los Angeles is the specific area being treated. The cost of liposuction for larger areas, such as the abdomen or thighs will typically be more expensive than for smaller areas, like the chin or neck. This is because larger areas require more time and expertise from the surgeon, as well as more extensive anesthesia and other medical resources.

Another factor to consider when estimating the cost of male liposuction in Los Angeles is the surgeon’s experience and expertise. More experienced surgeons will typically charge more for their services, but may also be able to deliver better results. Additionally, surgeons who specialize in male liposuction may charge more than those who primarily perform liposuction on female patients, due to the specific nuances of male body contouring.

The cost of male liposuction in Los Angeles will also depend on the specific liposuction type. Traditional liposuction, which involves making incisions and manually removing fat with a cannula, may be more expensive than newer techniques such as laser liposuction or ultrasound-assisted liposuction. While these newer techniques may be more expensive upfront, they may also have fewer risks and a shorter recovery time, which can ultimately save money in the long run.

Insurance typically does not cover the cost of male liposuction in Los Angeles, as it is considered an elective cosmetic procedure. Patients should plan to pay for the procedure out of pocket or consider financing options such as medical loans or credit cards specifically designed for cosmetic surgery procedures.

How Much Does Male Liposuction Cost in LA?

Male liposuction on its own can range from around $6,000 to $10,000 or more, depending on the patient. Before the procedure, patients may need to undergo various medical tests and consultations with their surgeon. After the procedure, patients will need to take time off work and may need to purchase compression garments or other supplies to aid in their recovery.

While the cost of male liposuction in Los Angeles may seem high, it’s important to remember that this is a surgical procedure that requires the expertise of a trained medical professional. Patients should carefully consider their options and research potential surgeons before deciding. Additionally, patients should be prepared to pay for the procedure out of pocket. Consider all of the associated costs when budgeting for the procedure.

Always ensure your surgeon is board-certified and review their before and after galleries on male liposuction before booking.

16 Sep 2022

Dr. Steinbrech Discusses the New Botox Alternative ‘Daxxify’ on Fox Business

Alpha Male Plastic Surgery founder, Dr. Douglas S. Steinbrech, appeared on Fox Business in September 2022 to discuss the new Botox alternative “Daxxify” a new wrinkle reliever that is said to last nine months as per clinical studies. Daxxify has recently been approved by the FDA as of September 16, 2022.

12 Oct 2021

Dr. Steinbrech Reveals Dramatic Transformation After Performing BodyBanking® and Gynecomastia Procedures

Some men dream about becoming bodybuilders. In the case of this 54-year-old patient from Miami, his career as a former competitor left him needing an extra bit of help when it came to sculpting his physique. So, he sought out the expertise of board-certified plastic surgeon Dr. Steinbrech of Male Plastic Surgery in New York, Los Angeles and Chicago.

During his consultation, Dr. Steinbrech immediately identified that the male patient presented excess visceral fat, in addition to gynecomastia. Enlarged breasts, also known as gynecomastia, are a common problem amongst bodybuilders who have developed an abundance of fat and glandular tissue in one or both breasts. Male breast reduction surgery can help by reconstructing a flatter, firmer look to the male chest.

In addition to treating the patient’s gynecomastia, Dr. Steinbrech also performed his patented BodyBanking® procedure. Using a patient’s own body fat, Dr. Steinbrech is able to transfer and remove fat from unwanted areas and inject it into the desired parts of the body. In this example, BodyBanking® was used to sculpt the patient’s abdomen into a chiseled six-pack. In addition, bad fat from the flanks was also used to add volume to the upper chest and shoulders. 

Check out the complete transformation below:

5 Mar 2021

Poland Syndrome: Everything You Need To Know

What Is Poland Syndrome?

Poland Syndrome is a type of disorder that causes people to be born with missing or underdeveloped muscles on one side of the body. This disorder usually impacts areas such as the chest, shoulder, arm, hand. People with this disorder tend to have a part of their pectoralis major, an important chest muscle, missing. In most cases, this missing muscle goes from the upper arm to the breastbone which is why the arm and shoulders are affected as well. This missing muscle can further lead to shorter ribs, breast abnormalities, and underdeveloped chest wall muscles.

Male Pec Fat Transfer with BodyBanking

Another part of the body that Poland syndrome can impact would be the hands. The hand on the affected side of the body can appear to be webbed, have shorter fingers, and even have fingers that are fused together. Depending on the severity of the condition, some people can have difficulty using their affected hand. The main visual impact of this disorder would be one side of the body appearing shorter than the other creating a noticeable asymmetry. While these visual differences become more noticeable when an individual with this disorder hits puberty, some have such symptoms being present since birth.

Who Discovered Poland Syndrome?

Dr. Alfred Poland, a medical student, was dissecting a cadaver when he noticed that the body had some unexplainable deformities. After sketching and writing a report on his findings, Dr. Poland came to conclude that this unusual abnormality in the body was caused by the underdevelopment of the chest wall and the pectoralis major muscle. Since Poland discovered this disorder in 1841, it was named after him and is now known as Poland Syndrome.

Causes Of Poland Syndrome

 While the direct causes of this syndrome are unknown, most researchers have linked it with disruption of blood flow that occurs during the development phase of a fetus before birth. Researchers also believe that this disruption tends to occur during the sixth week of the development of an embryo. Since the blood vessels that enable the chest wall and chest muscles to form are impacted by this disruption, the visual and physical symptoms appear. Additionally, some rare cases of Poland Syndrome have also been linked to genetic changes being passed down from families, however, no related gene of this sort has ever been identified.

Signs And Symptoms Of Poland Syndrome

Some common symptoms of this disorder include:

  • The absence of some of the chest muscles

  • The end of the main chest muscle that attaches to the breast bone being missing

  • The breast and nipple being underdeveloped or missing

  • Very short or webbed fingers

  • Armpit hair being missing

  • The skin in the affected areas to be underdeveloped and having a thin subcutaneous fat layer

  • The upper rib cage being underdeveloped or missing

  • Rare issues with the kidney and spine

How Do You Treat Poland Syndrome?

Since in most cases, the effects of this syndrome tend to be visual rather than physical, reconstruction surgeries tend to be a common treatment for this syndrome. Still, getting surgical treatments will not only improve an individual’s visual appearance, but they will also improve body functionality.  Plastic surgery that involves rebuilding the chest wall and placing the ribs in their right places also tends to be a standard form of treatment. Most often, men can treat Poland Syndrome with a silicone pectoral implant to increase volume in the chest.

Male Pectoral Implants Before and After

For females, breast reconstruction surgeries can also be performed since it is one of the main affected areas. There are various different surgical options that are available and can be used to treat Poland syndrome, however, these surgical options differ from person to person depending on the severity of their condition and the areas of their body that are impacted.

BodyBanking and Fat Transfer

One specific type of surgical treatment that can be used for Poland Syndrome would be BodyBanking. BodyBanking is a form of plastic surgery that has been developed by Dr. Douglas Steinbrech. It basically involves transferring fat from one part of the body to another part of the body that needs more of it. In this case, the targeted area would most likely be the chest region as the muscles there are most impacted by the syndrome.

Male Poland Syndrome Before and After

Transferring more fat in the chest areas that are missing or underdeveloped due to this disorder allows for the body to appear more proportionate and symmetrical. Since body fat is a natural filler without any serious side effects, BodyBanking can be one of the most convenient forms of surgery one can get in order to treat Poland syndrome.

Male Plastic Surgery treats patients at all three locations in New York City, Los Angeles, and Chicago.

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19 Feb 2021

Progression of Plastic Surgery Through History

The progression of plastic surgery through history has seen cosmetic procedures become increasingly popular.  In 2021 they have become commonplace.

16 Feb 2021

Alpha Male Plastic Surgery Group Opens New Chicago Location

Dr. Douglas S. Steinbrech and the Alpha Male Plastic Surgery Group opens new Chicago Location practice,  which will start accepting patients from March 1st. This new Chicago practice will be located at 737 N Michigan Ave, Suite 2140. Dr. Steinbrech found it necessary to expand after acquiring much success from his practice locations in New York and Los Angeles, In fact, there were even some cases of patients who utilized a fly-in program and came into the existing locations from other cities.

Dr. Steinbrech first launched his New York City practice in 2013 for men seeking plastic surgery services. The demands for his services became even stronger as a result of the great efforts from Dr. Steinbrech and his team. According to the American Society of Plastic Surgeons, the demand for minimally-invasive cosmetic procedures in general increased by nearly 200% since the 2000s. All of these factors led Dr. Steinbrech to open a second practice in Beverly Hills.

Now with the demand for plastic surgery services (especially for men) increasing across the country, this Chicago location will make such services more accessible to more men.

Alpha Male Plastic Surgery Group Opens New Chicago Location

The Different Services Provided

This new Chicago location will provide all the various plastic surgery services found in the NYC and LA locations.  Both cosmetic and surgical proceedures shall be offered. These services will includ liposuction, Botox, fillers, fat transfer, and other surgical implants. Other services  include gynecomastia, facelifts, chin/jaw augmentation, neck lift, and CoolSculpting. All of these services have becomeincreasingly popular amongst men. For reference, the demand for male Botox injection services has risen over 400% from 2019 to 2020.

The services provided by Dr. Steinbrech are even more unique and one of a kind as they are specifically geared towards me. The main goal of all of these procedures is to help men improve their appearance, become more confident, and easily address any insecurities they might have about their looks. Whether their issues involve some extra fat on their face and neck area, the desire to look younger, or some unwanted pounds in their bodies, MPS has it all covered.

More About Dr. Steinbrech

Dr. Douglas S. Steinbrech, a plastic surgeon certified by the American Board of Plastic Surgeons under the American Board of Medical Specialities, is based in New York and Los Angeles. He has spent eight years training at New York University in General and Plastic Surgery. He is best known for BodyBanking®, a procedure designed specifically for men that allows the transfer of fat from an undesirable part of the body to the other.

In 2020, Dr. Steinbrech spearheaded the release of the industry’s quintessential textbook on male aesthetic plastic surgery alongside some of the field’s top surgeons. He is very excited about the new location launch in Chicago and helping even more men in that area. To continue pursuing his passion for male plastic surgery, Dr. Steinbrech is further looking forward to expanding into the Miami area soon and launching a new line of post-operative garments to aid patients through the healing process of surgeries.

Photo by Justin Eisner
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