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24 Jul 2023

Male Grooming Is on the Rise in 2023

The male grooming industry is experiencing a remarkable surge in growth, as evidenced by data collected by market insight company Statista. Projections indicate that the global male grooming market is set to reach an estimated worth of $115 billion by the year 2028, a substantial increase from its valuation of nearly $80 billion in 2022 and approximately $74.8 billion in 2021. This growth can be attributed to various factors that have shaped contemporary perceptions of masculinity and the acceptance of self-care among men.

A significant contributor to the expansion of the male grooming sector is the shifting cultural perception of masculinity. Societal norms have evolved, embracing a more inclusive and open-minded approach to traditional gender roles. Social media platforms, particularly TikTok, have played a pivotal role in fostering this change by promoting a diverse array of male beauty influencers and advocating for self-expression and self-care as integral components of modern masculinity.

On TikTok, male-focused “get ready with me” videos and tutorials on achieving the latest haircuts have proliferated, significantly impacting the male skincare segment. Various hashtags have witnessed a remarkable year-on-year increase of 389% in video views, accumulating 462 million and 28 million views, respectively. The hashtag #mensgrooming has garnered an astounding 1.9 billion views on the platform. Similarly, Instagram has also witnessed a surge in the usage of the #mensgrooming hashtag, appearing in approximately 3.2 million posts.

The influence of social media on beauty standards has been particularly noticeable in the dermatology and cosmetic treatment sectors. As a result, there has been a noteworthy increase in men seeking cosmetic procedures to enhance certain facial features. Botox and fillers, especially in the jawline area, have seen a surge in popularity, leading to a substantial rise in bookings for these treatments.

Male Model Makeover Before and After


According to the American Society of Plastic Surgeons, the past two decades have witnessed an astonishing 99% increase in the number of men opting for injectables. These treatments, categorized as non-surgical and minimally invasive, offer subtle and natural enhancements to one’s appearance.

Moreover, male cosmetics and makeup products have been steadily gaining traction among heterosexual men aged 18–65 in the United States. Ipsos, a reputable research firm, reported that approximately 15% of this demographic currently utilize male cosmetics and makeup, with an additional 17% expressing their openness to considering such products in the future.

In conclusion, the male grooming industry’s exceptional growth can be attributed to evolving societal perceptions of masculinity, the widespread influence of social media platforms like TikTok and Instagram, and the increasing acceptance of cosmetic treatments and male cosmetics. As these trends continue to evolve, it is anticipated that the male grooming market will further expand, offering exciting opportunities for innovation and development within the industry.

22 May 2023

Male Buttocks Lift Up 644% Since 2000

While discussions on cosmetic procedures often center around women, there has been a significant surge in male buttocks lifts using fat transfer since the year 2000. American Society of Plastic Surgeons reports an increase of 644% in men’s butt lifts from 2000 to 2020, accounting for 12% of total male cosmetic procedures in 2020. Driven by increased awareness and groundbreaking fat transfer procedures like BodyBanking®, the upward trend reflects a societal shift towards body positivity and self-improvement among men.

Shattering Stereotypes

Historically, the notion of male beauty focused primarily on muscular physiques and chiseled abs. However, over the past two decades, societal perceptions of attractiveness have expanded, encompassing more diverse body types and embracing the aesthetic appeal of sculpted glutes. This shift has empowered men to challenge societal norms and pursue cosmetic procedures that enhance their overall physique. The 2020 report shows 2.3 million men received cosmetic surgical procedures.

Cultural Influences

The media and popular culture have played a crucial role in shaping contemporary beauty ideals for men. Celebrities and influencers, often in the spotlight for their athletic physiques and fashion-forward style, have set new standards. Icons like David Beckham and Cristiano Ronaldo have flaunted their physiques, inspiring men worldwide to stride for a better body.

Advancements in Cosmetic Procedures

Advances in medical technology have greatly contributed to the surge in male buttocks lifts and fat transfer. These procedures involve removing excess fat from one area of the body, typically the abdomen or flanks, and transferring it to the buttocks for a fuller, more contoured appearance. Refinements in surgical techniques, such as liposculpture and autologous fat transfer like BodyBanking®, have made the process safer, less invasive, and more effective, encouraging men to consider these options.

Bodybanking, a revolutionary fat transfer procedure, was pioneered by Dr. Douglas Steinbrech, founder of Alpha Male Plastic Surgery. This innovative technique involves harvesting excess fat from one area of the body and strategically injecting it into targeted areas, such as the buttocks or face. By utilizing the patient’s own fat, Bodybanking provides natural-looking and long-lasting results, transforming the contours and enhancing the overall aesthetic appearance. Dr. Douglas Steinbrech’s groundbreaking approach has gained recognition as a safe and effective solution for individuals seeking subtle yet impactful improvements.

Increased Awareness and Acceptance

As conversations around body image and self-acceptance gain momentum, men are increasingly embracing the idea that aesthetic improvements are not exclusive to women. Societal perceptions are shifting, and men are now encouraged to explore various avenues for self-improvement without fear of judgment. This growing awareness and acceptance have fostered an environment where men can confidently pursue procedures to enhance their glutes.

Positive Body Image and Confidence

Male glute lifts have proven to be transformative for many individuals, not just physically but also mentally. These procedures can boost self-esteem, instill a sense of confidence, and help men feel more comfortable in their own skin. By addressing body insecurities and enhancing their overall appearance, men can experience a renewed sense of pride and a positive body image.

The Surge in Procedures

The remarkable surge in male buttocks lifts and fat transfer since the year 2000 reflects a profound societal shift in beauty standards and body image perception. Men are increasingly breaking free from traditional stereotypes, embracing the pursuit of aesthetic enhancements to achieve their desired physique. With advancements in medical technology and a growing acceptance of self-improvement, these procedures have become powerful tools for men to enhance their confidence, redefine beauty ideals, and embark on a journey of self-discovery. As the trend continues to rise, it is essential to recognize and celebrate the diverse ways in which individuals choose to express their unique beauty.

15 Mar 2023

How Much Does Liposuction for Men Cost in LA?

How much does liposuction for men cost in LA? Well, it can vary. Patients should consider the specific area being treated, the surgeon’s experience and expertise, the type of liposuction being performed, and the cost of pre-and post-operative care. While the cost may seem high, patients should remember that this is a surgical procedure that requires the expertise of a trained medical professional, and should carefully research their options before making a decision. Liposuction is a surgical procedure that removes excess fat from various parts of the body. This procedure is typically done on areas such as the abdomen, love handles, thighs, and buttocks. While the cost of male liposuction in Los Angeles can vary, it’s important to consider the various factors that may impact the cost.

What Factors Into the Cost of Male Liposuction?

One of the primary factors impacting the cost of male liposuction in Los Angeles is the specific area being treated. The cost of liposuction for larger areas, such as the abdomen or thighs will typically be more expensive than for smaller areas, like the chin or neck. This is because larger areas require more time and expertise from the surgeon, as well as more extensive anesthesia and other medical resources.

Another factor to consider when estimating the cost of male liposuction in Los Angeles is the surgeon’s experience and expertise. More experienced surgeons will typically charge more for their services, but may also be able to deliver better results. Additionally, surgeons who specialize in male liposuction may charge more than those who primarily perform liposuction on female patients, due to the specific nuances of male body contouring.

The cost of male liposuction in Los Angeles will also depend on the specific liposuction type. Traditional liposuction, which involves making incisions and manually removing fat with a cannula, may be more expensive than newer techniques such as laser liposuction or ultrasound-assisted liposuction. While these newer techniques may be more expensive upfront, they may also have fewer risks and a shorter recovery time, which can ultimately save money in the long run.

Insurance typically does not cover the cost of male liposuction in Los Angeles, as it is considered an elective cosmetic procedure. Patients should plan to pay for the procedure out of pocket or consider financing options such as medical loans or credit cards specifically designed for cosmetic surgery procedures.

How Much Does Male Liposuction Cost in LA?

Male liposuction on its own can range from around $6,000 to $10,000 or more, depending on the patient. Before the procedure, patients may need to undergo various medical tests and consultations with their surgeon. After the procedure, patients will need to take time off work and may need to purchase compression garments or other supplies to aid in their recovery.

While the cost of male liposuction in Los Angeles may seem high, it’s important to remember that this is a surgical procedure that requires the expertise of a trained medical professional. Patients should carefully consider their options and research potential surgeons before deciding. Additionally, patients should be prepared to pay for the procedure out of pocket. Consider all of the associated costs when budgeting for the procedure.

Always ensure your surgeon is board-certified and review their before and after galleries on male liposuction before booking.

16 Sep 2022

Dr. Steinbrech Discusses the New Botox Alternative ‘Daxxify’ on Fox Business

Alpha Male Plastic Surgery founder, Dr. Douglas S. Steinbrech, appeared on Fox Business in September 2022 to discuss the new Botox alternative “Daxxify” a new wrinkle reliever that is said to last nine months as per clinical studies. Daxxify has recently been approved by the FDA as of September 16, 2022.

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